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The Master of Science in Marketing is a rigorous, non-thesis graduate program that equips students with cutting-edge analytical marketing capabilities and practical training to excel in high-demand marketing specializations: Digital and Social Media Marketing, Marketing Analytics and Strategic Decision Making, Consumer Research and Insight Generation, Management Consulting and Project Leadership, Sales Strategy and Sales Team Management.
This MS degree requires 30 credit hours (33 for the marketing analytics track), typically completed within two semesters (plus an additional summer term for the analytics concentration).
An Accelerated Master's Program (AMP) option enables high-achieving undergraduate Marketing majors (including dual-degree students with Marketing) to start graduate coursework early, potentially earning both their BA and MS degrees within a standard four-year timeframe.