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Elevate your marketing expertise and develop modern competencies with this adaptable program blending analytics and data-centric marketing strategies. Marketing intelligence merges market research, strategic planning, analytical methods, data handling, and digital marketing techniques. Towson University's master's program in marketing intelligence, which includes an embedded graduate certificate in digital marketing, emphasizes practical, hands-on learning aligned with industry demands. Through challenging coursework and applied research, you'll master techniques for gathering, interpreting, and leveraging marketing data while gaining the practical experience required for executive roles involving strategic planning. The marketing intelligence master's program has earned STEM recognition from the Department of Homeland Security, enabling F-1 visa graduates to extend their U.S. stay by 24 months through the optional practical training STEM extension.