Towson,
MD,
United States
Type
Public
Degrees offered
Bachelor's Degree
The purpose of business analytics is to collect, organize and analyze business data and derive business intelligence and insights to help businesses function optimally, improve processes, change policies and introduce new technologies. Students pursuing the business administration major with the business analytics track will be able to organize and analyze data, discover patterns, and derive business intelligence and insights to drive better decision making. Students in the business analytics track complete the major in business administration and 21 units in the track, of which 18 units are required courses and 3 units are electives.