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The Texas A&M University-Kingsville College of Business Administration offers the nation's first undergraduate program focused on Product Pricing & Business Analytics.
Pricing represents a growing business discipline. Strategic pricing enables organizations to boost profits through enhanced analysis, price setting, and policy implementation.
The curriculum covers fundamental pricing concepts and cutting-edge methodologies that leverage digital transformation. As an interdisciplinary field, Product Pricing opens doors to diverse internship and career opportunities across all sectors. Pricing professionals collaborate with multiple departments including:
Marketing
Sales
Finance
Accounting
Information Systems
Strategic Planning and Executive Leadership
This career path requires comprehensive business knowledge combined with skills in gathering, interpreting, and evaluating market, industry, and company data.