Bachelor of Business Administration in Marketing in Philadelphia United States | Temple University

Get ready for a thriving career in various marketing fields with Temple University's Fox School of Business Bachelor of Business Administration (BBA) in Marketing. Learn essential marketing skills like designing impactful promotional campaigns, pioneering new products, and managing global distribution of goods and services. Master applied quantitative techniques and behavioral science principles to tackle modern marketing challenges. The program emphasizes hands-on, practical learning experiences. Students will examine core marketing subjects such as advertising, communications, digital platforms, customer analytics, market research, sales techniques, and strategic planning. Enhance your employability by selecting a focused course track in specialized areas like Consumer Insights, Digital Marketing, Retail Management, or Sales Performance. Marketing professors blend academic knowledge with real-world expertise in their teaching. Through case studies, simulations, and collaborative projects with corporate and government partners, students gain practical experience solving actual business problems. Internships with local and global companies help strengthen your resume, expand your professional connections, and accelerate career growth. Graduates emerge equipped for diverse roles across corporate, organizational, and nonprofit sectors.