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The School of Information Studies provides a Bachelor of Science (B.S.) in Applied Data Analytics. As data and technology grow ever more essential to business operations, mastering how to extract, convey, and implement data-based solutions to organizational challenges gives graduates a competitive edge in their professional field.
In our current data-centric economy, data analysts rank among the most sought-after professionals across all sectors. Whether in healthcare, retail, sports, or other industries, companies of every scale aim to transform intricate data into actionable intelligence, leveraging these discoveries to guide their strategic choices.
To equip students for this dynamic career, the program delves into innovative fields like machine learning and artificial intelligence (AI). Students gain proficiency in visual and computational data science techniques while acquiring valuable technical competencies in programming languages like R and Python.
Graduates emerge prepared to assist organizations with data-driven decisions as data scientists. They can examine customer trends as marketing analysts, shape public policy in government roles, or discover solutions for marginalized groups through nonprofit work. The career opportunities in data analytics are virtually limitless.
Digital Retail Strategies: Expand your expertise in e-commerce technologies and spatial planning for retail businesses.