MSc in Marketing -Marketing Analytics and Insights in Boston United States | Suffolk University

Suffolk University's Master of Science in Marketing (MSM) stands as the sole graduate marketing program located in downtown Boston, equipping students with valuable skills while providing access to career-enhancing internships and professional opportunities throughout the city.
This STEM-certified MSM program arms students with strategic decision-making capabilities for today's dynamic business environment. Discover how to cultivate lasting customer connections, explore emerging markets, establish standout brands, and launch thriving businesses—gaining a distinct advantage across industries. Complete the program in just 9 months (full-time) or 21 months (part-time) while mastering essential marketing concepts to propel your professional trajectory. Alumni frequently advance to prominent marketing positions, including Chief Marketing Officer roles.
As an MSM student at Suffolk, you will:
Receive instruction from faculty who are both practitioners and academics, Engage with a cutting-edge curriculum covering critical areas like market analytics, product development, sales strategy, and beyond, Apply theoretical knowledge through hands-on experience in our innovative X-Lab, Tackle actual business challenges through consulting projects with major corporations, Leverage Suffolk's robust professional network of graduates and industry executives throughout your career.
Our STEM-designated MSM program merges core marketing concepts with contemporary industry developments. Through coursework in marketing analytics, research methodologies, and client-based projects, students gain expertise for positions in digital marketing, consumer insights, and marketing leadership. The program's required practicum/internship component and optional global seminars offer further opportunities to develop real-world marketing expertise.
Marketing intelligence has evolved into an essential resource for organizations making strategic decisions. This concentration enhances students' capabilities in critical areas including research methodology, data interpretation, insights presentation, and evidence-based marketing approaches.