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Our marketing degree provides the skills necessary to promote a specific product, enhance a corporate or institutional brand, generate good will for a client, advance the goals of a capital or political campaign, and more.
Our B.S. in Marketing teaches you all the major components of creating an effective strategy, including advertising, public relations, consumer motivation, marketing research and knowledge of your target market.
Between 2019-2029, the number of marketing managers across the country is expected to rise more than 19 percent, a significantly higher increase than the national average for all occupations, according to the U.S. Bureau of Labor Statistics.
Combined with business and accounting courses, our extensive marketing curriculum delivers a comprehensive education, preparing students for jobs in market research and analysis, sales, advertising, development, public relations and other career paths. What’s more, the skills taught in this program are useful in every career in public, private and non-profit sectors.