BSc in Business Administration - Retail Management in Boston United States | Simmons University

Our students delve into consumer behavior science, integrating insights from anthropology, sociology, psychology, economics, and neuroscience to examine purchasing decisions and their societal and cultural influences.
Through practical case studies, you'll assess how technology, globalization, sustainability, eco-friendly construction, digital platforms, and inventory management shape consumer trends. Students develop sharp analytical skills for evaluating buying patterns while becoming proficient in cutting-edge retail optimization techniques.

You'll complete the program with the expertise and assurance to implement your knowledge across diverse organizations. Alumni have built rewarding careers with prominent employers including Nordstrom, Panera Bread, and Macy's.