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The School of Journalism & Media Studies aims to foster a worldwide community where individuals actively participate in civic life, media professionals uphold ethical standards while championing social justice, and technological advancements are harnessed for societal benefit. It strives to cultivate critical media literacy among diverse populations. Public relations involves strategically managing connections between organizations and their key audiences—those invested in the organization's outcomes. Ethical PR professionals guide organizations toward socially conscious practices that build positive reputations with stakeholders. This strategic approach follows a four-phase methodology: investigation, strategy development, execution, and assessment. At San Diego State University's acclaimed public relations program, students master this strategic framework through hands-on application in the curriculum's challenging coursework.