BA in Digital Marketing, Advertising and Public Relations in Chicago United States | Roosevelt University

Marketing communications encompasses a wide range of persuasive messaging techniques, including social media marketing, digital campaigns, advertising, PR, and promotional strategies. Through hands-on coursework and internship experience, graduates gain the skills needed to secure employment immediately after completing their studies. This expansive discipline, known as marketing communications, incorporates digital marketing, advertising, public relations, promotional activities, and various other persuasive communication methods. The Digital Marketing, Advertising, and Public Relations program equips students with foundational knowledge for entry-level positions across this diverse industry. Learners can pursue a general marketing communications track or specialize in one of three focus areas: public relations, advertising management, or creative advertising. Qualified students may opt for an accelerated BA to MS pathway, completing both undergraduate and graduate studies in marketing communications within five years. Roosevelt's marketing communications instructors are industry veterans who have managed major brand campaigns while maintaining strong academic backgrounds. They've crafted this curriculum to reflect real-world scenarios, ensuring course content remains current with this rapidly changing field.