MSc in Business Analytics in Rochester United States | Rochester Institute of Technology

RIT's Master of Business Analytics program equips you with the skills to leverage data analysis for enhancing business performance, strategic decision-making, and operational efficiency at the crossroads of business, data science, and analytics. Modern enterprises gather vast amounts of information from countless customer interactions, including retail transactions, support engagements, social media activity, online searches, market studies, sales figures, and demographic details. Currently, just a fraction of this data gets analyzed to shape business choices. With a graduate degree in business analytics, you'll master the art of transforming big data into actionable insights that boost revenue, attract customers, innovate products, and improve service quality.
Created in collaboration with leading corporations like Amazon, Tesla, Intuit, Excellus, and PriceWaterhouse, this business analytics master's program prepares students to bridge cutting-edge analytical tools with modern business applications.
Through our business analytics curriculum, you'll gain sophisticated capabilities in performing descriptive, diagnostic, predictive, and prescriptive analyses while mastering data management across various business environments.
RIT's business analytics degree provides comprehensive training across multiple disciplines, including accounting analytics, advanced business intelligence, financial analytics, and marketing analytics. Specialize further by choosing electives in areas like predictive modeling, information systems architecture, data analytics management, categorical analysis, and other focused topics to align with your professional aspirations.