Oakland,
CA,
United States
Type
Public
Degrees offered
Associate's Degree
The marketing and sales program prepares students for sought-after roles in Merchandising, Sales and Customer Service, Planning and Promotions, Advertising and Public Relations.
In today's competitive business landscape, all organizations must comprehend consumer behavior, recognize customer requirements, and create effective strategies to address them. This curriculum equips students with the necessary competencies to fulfill these demands.
Program Learning Outcomes
Analyze the components of a business's marketing mix.
Create a sales strategy incorporating all phases of the sales process.
Utilize advanced critical thinking, research, and problem-solving skills to complete professional business reports and written projects.