University Park,
PA,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc in Marketing in University Park United States | Pennsylvania State University
Pennsylvania State University
|
University Park United States
Visit institution website
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
41,212
Attendance
Full-time
Full-time Duration
48 months
Marketing encompasses a wide range of activities aimed at creating demand for a company's offerings. It requires analyzing customer behavior and conducting market research to identify consumer needs and inform business strategies.
This program prepares students for professional roles across various sectors including corporate, government, and nonprofit organizations, while also laying the foundation for graduate studies. Graduates can pursue careers in areas like brand management, advertising, market analysis, retail operations, sales leadership, and consumer advocacy. Beyond the core marketing curriculum, students can tailor their studies to specialize in B2B or consumer marketing, product versus service marketing, retail strategies, data analytics, or nonprofit sector marketing.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
The majority of Penn State’s applications come from traditional, first-year students. The following types of students are considered first-year applicants (or freshman applicants, as some refer to them): Current high school student in his or her senior year; Student who has earned a high school diploma or a GED and has no post-secondary coursework; Student who has attempted 17 or fewer credits (semester hours) of college coursework at a regionally accredited college/university before attending Penn State; Current high school student who may have enrolled in another institution(s) before graduating from high school (dual enrollment); Student who may have attended Penn State on a nondegree basis.
English Language Proficiency
The following are ways in which you can satisfy the language proficiency requirement: TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the old paper exam and a minimum of 20 in each section of the new paper exam (code #2660); IELTS: A minimum IELTS score of 6.5 on the academic test.
Tuition
USD
41,212