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Modern public relations extends far beyond crafting press releases and pitches—it demands expertise in digital platforms like Facebook, Twitter, YouTube, and Instagram, which have become essential tools in the field. Pace University's cutting-edge BS in Public Relations program equips students with core PR principles while deepening their understanding of creative tactics, legal considerations, and ethical challenges in the industry. Graduates will be ready to launch successful PR careers and adapt to the dynamic world of media and communications. The program offers hands-on experience through EntranceOne, a student-led PR firm where participants take active roles in organizing departmental and campus events such as art exhibitions, Connections in Communications, and the MCVA Jamboree. EntranceOne members additionally contribute through service-learning initiatives, creating and implementing communication strategies for external partners.