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Earn a BBA in Global Marketing Management from Pace's Lubin School of Business and unlock worldwide career opportunities. You'll gain valuable skills, professional networks, and strategic insights to tackle challenges in brand management, consumer analytics, market studies, product development, and beyond. Our globally-oriented curriculum broadens your understanding of international commerce. The program equips you with marketing expertise tailored for today's technology-driven global marketplace. With international field study courses, you'll immerse yourself in diverse cultures while honing your marketing skills abroad. This degree provides a comprehensive global view of marketing and advertising, exploring cross-cultural business practices through rigorous coursework, international study trips, and semester-long overseas programs.