Bachelor of Business Administration in Marketing - Advertising and Integrated Marketing Communications in New York United States | Pace University

With a BBA in Advertising and Integrated Marketing Communications from Pace's Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the worldmany of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career. Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activitiesfrom conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.