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Marketing encompasses every choice and action related to developing, promoting, and providing valuable products and services to consumers. It serves as a vital component in shaping business strategies across all sectors. Within the Oregon State MBA program's marketing specialization, students can select from numerous concentration options, such as digital marketing - recognized by McKinley Marketing Partners as the field's most sought-after expertise according to industry professionals.
Students will master the creation and execution of marketing plans by integrating consumer understanding and creative solutions. They'll gain hands-on experience through market studies with OSU's Center for Marketing and Consumer Insights (CMCI) or via internships and collaborative projects with top marketing and research companies, equipping them to guide marketing initiatives in both commercial and nonprofit organizations.