BSc In Occupational and Technical Studies - Fashion Merchandising in Norfolk United States | Old Dominion University

Fashion merchandising requires professionals to handle diverse responsibilities in the industry, often balancing multiple roles or specializing in specific areas. Key duties encompass designing products, overseeing manufacturing, marketing goods, and sourcing materials from vendors. While clothing for both genders remains the primary focus, merchandisers also develop and distribute accessories, beauty products, jewelry, and footwear. These professionals usually find employment in wholesale/retail sectors or with fabric producers.
The curriculum teaches aspiring merchandisers to study consumer demographics, evaluate sales performance, and formulate plans that successfully address customer demands.
Learners undertake comprehensive research initiatives while partnering with leading fashion brands.
Between their third and fourth academic years, students are required to fulfill a fashion industry internship that provides substantial hands-on training.