MSc in Integrated Marketing Communications - Financial Accounting in Evanston United States | Northwestern University

Financial Accounting covers the fundamentals of corporate finance, including analyzing financial statements, evaluating business performance, budgeting, long-term projections, and assessing investments. The course focuses on comprehending the economic reasoning behind management decisions, particularly how they connect to overall corporate strategy and marketing initiatives. Students will gain expertise in return-on-investment (ROI) techniques for measuring the success of marketing campaigns.