Maryville,
MO,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc in Mass Media - Applied Advertising in Maryville United States | Northwest Missouri State University
Northwest Missouri State University
|
Maryville United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
15,663
Attendance
Full-time
Full-time Duration
48 months
Mass media students specializing in applied advertising concentrate on practical media applications, including visual and creative advertising elements. Northwest offers hands-on experience through student-run media outlets like the acclaimed KZLX radio, KNWT television, Northwest Missourian newspaper, and Tower yearbook, with participation possible as early as freshman year. The curriculum emphasizes three key areas: advertising business principles, creative development, and media sales. The business component covers legal ethics, organizational frameworks, and media strategy, while creativity focuses on messaging approaches, design fundamentals, and analytical skills. Media sales instruction explores platform integration, sales communication techniques, pricing structures, and digital/social media significance.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Official academic transcripts from each secondary and post-secondary institution attended.
Freshman admission for international students is evaluated on an individual basis. Admission is offered to students who possess academic qualifications equivalent to those required for domestic first-time freshmen. Consideration is given to the courses taken and grades received in secondary school, as well as to results of school leaving examinations and certificates. The integrity of the student's native educational system is respected in regard to the university entrance requirements in the native country. Students not eligible for university admission in their native country will not likely be granted admission to Northwest.
A minimum high school grade point average of 2.00 or C average.
IELTS - 5.5
TOEFL - 61
Freshman admission for international students is evaluated on an individual basis. Admission is offered to students who possess academic qualifications equivalent to those required for domestic first-time freshmen. Consideration is given to the courses taken and grades received in secondary school, as well as to results of school leaving examinations and certificates. The integrity of the student's native educational system is respected in regard to the university entrance requirements in the native country. Students not eligible for university admission in their native country will not likely be granted admission to Northwest.
A minimum high school grade point average of 2.00 or C average.
IELTS - 5.5
TOEFL - 61
Tuition
USD
15,663