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The digital marketing program equips students with specialized training for careers in direct marketing firms, advertising agencies, web-based marketing companies, and corporations utilizing digital marketing strategies. State-of-the-art lab facilities offer practical experience in database analytics, online marketing tools, and geodemographic systems. This curriculum leads to both an undergraduate Certificate in Digital Marketing and a Master of Science degree in the field. Prospective students must declare their intent to pursue the integrated program with the Marketing Department while working toward their certificate. Eligible candidates include all undergraduates enrolled in the Digital Marketing Certificate program who have completed at least 90 credit hours with a minimum 3.00 GPA.