BSc in Business Administration - Marketing Analytics in Boston United States | Northeastern University

As your inaugural year concludes, you'll make a key career move by selecting a focus in one or more of our core business disciplines. Delve into data-centric approaches, methodologies, and tools in marketing through a specialization in marketing analytics.

This concentration allows you to refine advanced competencies needed to collect, manage, and interpret data that solves contemporary marketing problems. You'll master techniques for assessing marketing strategies and campaign effectiveness. Your coursework will merge data science, customer research, marketing strategy, and forecasting models in a curriculum structured to equip you for a thriving career in marketing analytics or related data-focused business fields.

Marketing analytics encompasses data-powered approaches, methodologies, and technologies that help marketers measure their strategies' effectiveness. This specialization provides training in modern skills required to gather, process, and examine data to tackle current marketing obstacles. It integrates coding, statistical analysis, data-based consumer understanding, and predictive analytics into a cohesive program designed to ready students for prosperous careers in marketing analytics and other data-oriented business areas.