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The BBA in Strategic Design and Management equips future business leaders with the skills to apply cutting-edge design and innovation principles in entrepreneurial and managerial roles. Led by top industry experts, this multidisciplinary program explores core concepts of design-driven research, strategic planning, and systems analysis. The curriculum covers essential topics including brand development, product and service creation, innovation processes, legal considerations, financial management, ethical practices, value alignment, and sustainable approaches. This integrated methodology bridges design and commerce, offering relevance across diverse sectors.
Your BBA journey starts with Parsons' foundational first-year program, common to all undergraduate degrees at the institution. Beginning in your sophomore year, you'll focus on specialized coursework within your chosen discipline. Studies in art and design history and theory enhance your research abilities, writing proficiency, and analytical thinking, while university-wide electives expand your intellectual horizons.