Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Advance your marketing expertise to propel your career forward with a Master of Science in Marketing. This program enhances your marketing acumen and sharpens your branding skills through interactive workshops, hands-on learning, and digital leadership training.
As digital marketing technologies evolve, the field has transformed into a data-centric, interdisciplinary discipline. The surge in specialized areas like behavioral targeting, social media strategies, mobile marketing, demand generation, analytics, automation, and operations has fueled a growing need for skilled marketing professionals.
Our marketing master's program offers a versatile, comprehensive curriculum tailored for students from varied academic and professional backgrounds. During the MS in Marketing, you'll gain thorough training across key marketing domains, including strategic planning, innovation, brand development, social media, consumer research, buyer psychology, product management, and global marketing.
To earn a Master of Science in Marketing, candidates must complete 45 quarter units of graduate coursework. Up to 4.5 quarter units of transfer credit may be applied for relevant graduate-level work, provided these credits weren't used toward another advanced degree.