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Develop as a Forward-Thinking Leader in Your Profession. Strategic thinking. Sharp analysis. Coaching abilities. Today's business leaders require finely tuned expertise to advance their careers and achieve professional success. For numerous professionals, the journey to executive leadership begins with an undergraduate management degree. National University's (NU) Bachelor of Arts in Management program equips students for diverse career paths across all sectors. Whether your goals involve professional prestige or developing niche expertise, our BA in Management helps you outperform rivals while cultivating strategic foresight.
The Marketing concentration examines marketing, sales, and advertising methodologies, teaching how to implement these concepts in promotional planning, business choices, and market evaluation. The curriculum establishes core competencies for various business and marketing roles, such as marketing leadership, consumer research, market assessment, brand/product management, retail operations, promotional strategies, and global marketing initiatives.