BSc in Business Administration - Marketing in Montclair United States | Montclair State University

Possessing an appreciation of fundamental business principles is an essential component of long-term financial and professional success. A degree in Business Administration will serve to enhance your major by adding core knowledge that will help you succeed in your chosen field of study.
The Marketing concentration in the Business Administration major provides the foundation for challenging and rewarding careers in brand management, digital marketing, services, retailing, and government. Marketing is much more than branding and advertising. It involves selling ideas, social causes and influence, and deploying data to understand consumer behavior and predict demand. Students in this program will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that deliver value to buyers and sellers.
In the Marketing profession, digital technology like social media and marketing automation is changing how consumers get information. Influencer marketing is leveling the playing field so entrepreneurial brands can compete. All organizations — whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business — need to promote their products and services. Marketing as a discipline is transformative and focused on enhancing the lives of consumers and society.

Career Opportunities - Accountant, Business Owner, Account Manager, Marketer.