East Lansing,
MI,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Bachelor of Science in Advertising Management equips students with the foundational knowledge needed for careers as account managers, strategic planners, media specialists, research analysts, and various leadership roles. This curriculum emphasizes cultivating strategic decision-making abilities while strengthening research and analytical competencies. The program actively promotes hands-on learning through internships and cooperative education experiences. Additionally, students can opt for departmental minors in Advertising Analytics or Public Relations, alongside other specialized options such as: Entrepreneurship and Innovation, Retail Management, Sales Leadership, and Sports Business Management.