BA in Strategic Communication in Cincinatti United States | Miami University

Strategic Communication focuses on utilizing media and messaging to shape public perceptions and actions. The program highlights ethical practices in public relations while examining how communication tactics affect society. You'll assess key challenges and apply strategic communication methods to address them. This major readies students for careers in corporate, nonprofit, and public sector communication roles, specializing in cultural trend analysis and organizational messaging for brands, policies, and social initiatives. Students gain vital competencies in research, campaign development, and ethical problem-solving to succeed in this evolving field. The curriculum examines strategic communication as interconnected systems of technology, institutions, and practices, exploring how campaigns interact with diverse cultural expressions across global media platforms.

MJF graduates excel in securing positions nationwide—working for news outlets, digital media, broadcast stations, film studios, nonprofits, government agencies, PR firms, and university departments. Our strong alumni network assists new graduates in landing roles at Los Angeles production studios, major ad agencies like Chicago's Leo Burnett, Ohio-based digital newsrooms, and beyond.