BSc in Business Administration - Business Analytics in Milwaukee United States | Marquette University

Business analytics serves as a crucial bridge between data science teams and executive leadership. This program emphasizes practical application, offering students opportunities to analyze real-world, complex datasets from corporate partners and deliver data-driven insights. In today's digital landscape, companies are inundated with diverse data streams including Big Data, IoT devices, and both structured and unstructured information. Leveraging this data effectively enables organizations to enhance decision-making, uncover new business opportunities, and optimize resource allocation. Although companies employ data scientists with cutting-edge analytical capabilities, there remains a gap in translating technical findings into executive-level strategies. Our industry-aligned business analytics curriculum evolves continuously through collaboration with professionals, covering the full spectrum from data cleaning and analysis to visualization and strategic communication. Solve authentic business challenges through classroom projects that extend into internship experiences. Note: Business Analytics must be pursued as a secondary major alongside any primary business discipline, with recommended quantitative coursework. Given prerequisite requirements, students should initiate major coursework in their second year.