Bachelor of Business Administration in Marketing in Chicago United States | Loyola University Chicago

Marketing encompasses designing, sharing, delivering, and trading value among various participants, including consumers, companies, charitable organizations, ecosystems, and communities. Whether it's a social media personality's content or a street market merchant, marketing influences our daily experiences.
The Bachelor of Business Administration in Marketing at Quinlan School of Business focuses on cultivating change-makers who prioritize diversity, fairness, belonging, environmental responsibility, and moral principles, striving to harness marketing's power for societal benefit.
PROGRAM ADVANTAGES
By blending academic concepts with hands-on experience through partnerships with corporate and nonprofit entities worldwide, case analyses, and investigative assignments, students master implementing marketing fundamentals.
By incorporating digital tools, analytical methods, artificial intelligence, data-centric studies, consumer insights, and messaging strategies, learners employ both the technical and creative aspects of marketing to address organizational and social challenges.
Marketing instructors emphasize topics like equitable practices, environmental stewardship, cross-cultural understanding, and ethical standards within coursework to nurture principled leaders and profound educational growth. Students can additionally enroll in globally-oriented business and marketing classes at international campuses or through university alliances.
PROFESSIONAL PATHS - Account supervisor or representative, Brand/product director, Digital content strategist, Market intelligence specialist or CRM expert, Online marketing professional
Consumer insights researcher, Marketing administrator or director, Advertising strategist, Community engagement coordinator