BA in Sports Communication and Marketing in Brooklyn United States | Long Island University

Roc Nation's School of Music, Sports & Entertainment offers a groundbreaking B.A. in Sports Communication & Marketing, the only program of its kind in the New York City area, equipping students for careers in the rapidly evolving sports media landscape. With the U.S. sports industry valued at $200 billion, professionals skilled in both business and communication are increasingly sought after.

The curriculum provides practical training in sports journalism, team and event promotion, broadcast announcing, and multimedia content creation for various platforms. Graduates are prepared for positions in sports broadcasting, management, and media relations through valuable internship opportunities.

Situated in Brooklyn, the program offers proximity to major sports venues like the Barclays Center (home of the Brooklyn Nets, located just half a mile from campus) and leverages LIU's connections with sports media professionals throughout the region.
This pioneering Sports Communication & Marketing degree from Roc Nation's School stands alone in New York, training students for diverse careers in the expanding sports media field. With the global sports industry reaching $500 billion, the need for business-savvy communications specialists continues to rise.

LIU's industry-experienced faculty deliver an immersive curriculum featuring hands-on learning and access to top sports professionals.

Students develop real-world skills in sports journalism, marketing, broadcasting, and digital content production while networking with LIU's accomplished alumni community of sports media experts. Graduates emerge ready for positions in sports broadcasting, team management, or media relations.

The Downtown Brooklyn campus location provides exceptional access to professional sports organizations, with the Barclays Center and Brooklyn Nets headquarters just four blocks away.