BA in Design in Bethlehem United States | Lehigh University

The design program immerses students in cutting-edge technologies, materials, and media while cultivating the creative problem-solving and analytical skills essential for contemporary designers. At its core, the program focuses on studio work, blending digital media's visual communication aspects with foundational art creation principles. Supporting coursework includes art and design history, theory, and specialized media techniques that enhance the required studio sequence. Students can explore diverse design disciplines or specialize in either graphic design or product design. The graphic design track equips learners with skills for print media, digital platforms, exhibition layouts, publishing, and advertising. Product design focuses on developing functional items ranging from industrial components and artistic pieces to furniture, toys, consumer electronics, domestic goods, and recreational gear.