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The Bachelor of Science in Fashion Merchandising equips students with comprehensive knowledge of the fashion industry's business side, building skills in fashion theory, retail management, buying strategies, trend forecasting, promotional techniques, apparel production merchandising, and fashion product development and marketing.
The program features international study opportunities, including semester-long programs in New York City and Florence, Italy, plus collaborative exchanges with Paris American Academy, Hong Kong Polytechnic University, and London's Regent's University.
Fashion Merchandising majors can also opt for a combined B.S./M.B.A. program, enabling high-performing undergraduates to begin graduate studies early. Participants complete up to 9 graduate credits toward their M.B.A. during their final undergraduate year.