Bachelor of Business Administration - Marketing in Kent United States | Kent State University

The Bachelor of Business Administration in Marketing offers a versatile foundation applicable across diverse business sectors (including for-profit, nonprofit, service, and manufacturing industries). This curriculum explores the full spectrum of marketing through specialized courses covering consumer behavior, market research, global marketing, sales techniques, and advertising strategies, ensuring students gain comprehensive exposure to core marketing concepts.

Students develop a broad understanding of marketing principles and their practical applications. The program focuses on teaching analytical, planning, execution, and management skills essential for creating effective marketing strategies used by organizations to promote products to both consumers and businesses. Instruction primarily follows conventional lecture-based teaching methods.