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Keiser's MBA in Marketing begins with a comprehensive study of core business principles and culminates in developing the skills required for marketing leadership success. This marketing master's program includes essential courses in communication, business technology, accounting, marketing strategies, financial management, legal and ethical considerations, global business, information systems, and economic theory. Students then progress to specialized marketing management topics, including digital marketing, advertising strategies, global marketing approaches, consumer psychology, and marketing analytics.
Program Mission
Keiser University's MBA program prepares career-driven students with contemporary business knowledge, theories, and practical applications to improve decision-making and professional growth. The curriculum builds students' leadership capabilities and administrative expertise needed to guide modern organizations successfully. The program equips learners with functional business knowledge, professional communication abilities, understanding of the commercial landscape, technical proficiencies, and integrated studies across accounting, marketing, finance, leadership, legal/ethical practices, international commerce, information systems, quantitative methods, and economics.
Relevant bachelor’s degree from an accredited institution.
For students with a CGPA of 3.0 and above, no GMAT is required for any of Keiser University’s MBA programs, including this MBA in Marketing.
Note: Applicants for the MBA Marketing who have not successfully completed 6 undergraduate credits or 3 graduate credits with at least a “B” in the areas of economics, finance, statistics, and accounting will be able to take the pre-requisite courses before starting this master’s in business administration program. Applicants with a CGPA below 3.0 will also be able to take the prerequisite courses before starting this business school program.
TOEFL: A minimum score of 500 on a paper-based examination, 173 on a computer-based examination; or 61 on an internet-based score (iBT). Speaking English test scores is recommended. IELTS: A minimum IELTS score of 6.0. Speaking English test scores is recommended. DET (The Duolingo English Test): A minimum score of 95.