BSc in Sports, Entertainment, Event - Management in Charlotte United States | Johnson & Wales University

The bachelor's program in Sports, Entertainment, and Event Management equips students with the expertise to thrive in this multi-billion-dollar industry. The curriculum combines essential management principles with specialized industry knowledge through engaging coursework and direct access to professionals. In their initial year, students establish a foundation with core courses before advancing to specialized tracks that align with their career aspirations. The program offers flexibility with 15 elective credits, enabling students to pursue off-site internships in areas like sports marketing, venue operations, or event production under expert guidance. Additionally, students may opt for international study programs, minor concentrations, or interdisciplinary courses to broaden their educational scope.
Graduates will achieve these key competencies: Implementing core industry principles by synthesizing marketing, finance, and operational strategies across various event types; Adapting communication strategies for different audiences and scenarios within the field; Employing analytical tools for ethical decision-making and problem-solving; Mastering negotiation techniques specific to the industry; and Developing versatile leadership capabilities for global market demands in sports, entertainment, and event management.