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Graduates from JMU's School of Media Arts and Design excel at storytelling. Our program equips students to become innovative, thoughtful, and highly capable media creators, aware of how their messages affect individuals and society while recognizing media's power to serve the public good.
Alumni from the School of Media Arts and Design build careers in media and related fields. With specialized concentrations, students can focus on journalism, digital filmmaking, advertising creativity, or interactive design. The curriculum also provides excellent preparation for graduate studies in mass communication, journalism, advertising, visual arts, or digital media production. SMAD's flexible requirements enable students to complement their studies with minors or additional majors, deepening their expertise in their chosen storytelling mediums. The School of Media Arts and Design delivers comprehensive training for careers in mass media. Students can specialize in journalism (print, broadcast, and digital), television and video production, business communications, or converged media (combining print, video, and web). The program also lays strong foundations for pursuing advanced degrees in mass communication and related disciplines like journalism, corporate communications, visual design, or digital media production.