BSc in Media Arts and Design - Digital Video and Cinema in Harrisonburg United States | James Madison University

Graduates from JMU's School of Media Arts and Design excel at storytelling. Our program trains students to become innovative, thoughtful, and technically proficient media creators who understand both the personal and societal influence of their work and media's potential to benefit the public good. Alumni pursue careers across media and media-adjacent fields. With specialized tracks, students can focus on journalism, filmmaking, advertising, or interactive design. The curriculum also provides excellent preparation for graduate programs in mass communication, journalism, advertising, visual arts, or digital media production. SMAD's flexible requirements enable students to complement their studies with minors or double majors, deepening their expertise in specific storytelling domains.
The School of Media Arts and Design provides comprehensive training for careers in mass media. Students can specialize in journalism (print, broadcast, digital), video production, corporate communications, or converged media (integrating print, video, and web). The program also lays strong foundations for graduate studies in mass communication and related disciplines including journalism, corporate communications, visual media, and digital production.