BSc in Media Arts and Design in Harrisonburg United States | James Madison University

Graduates from JMU's School of Media Arts and Design excel at storytelling. Our program equips students to become innovative, thoughtful, and highly capable media creators who understand both the personal and societal influence of their work, as well as media's potential to serve the greater good.
Alumni from the School of Media Arts and Design build careers in media and related fields. With specialized tracks, students can focus on journalism, filmmaking, advertising creativity, or interactive design. The curriculum also provides strong foundations for graduate studies in mass communication, journalism, advertising, visual arts, or digital media production. SMAD's flexible requirements enable students to complement their studies with minors or additional majors, deepening their expertise in their chosen storytelling mediums.
The School of Media Arts and Design provides comprehensive training for careers in mass media. Students can specialize in journalism (across print, broadcast, and digital platforms), television and film production, business communications, or integrated media (combining print, video, and web). The program also lays the groundwork for pursuing advanced degrees in mass communication and related disciplines like journalism, corporate communications, visual design, or digital content creation.