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Combine your love for sports with analytical expertise by pursuing a dual bachelor's in sports management and master's in sports analytics through this accelerated five-year program. Designed for the growing sports analytics field, this pathway equips you with comprehensive sports management knowledge and the technical skills to interpret industry data. You'll gain the competitive edge to excel in the business aspects of sports through data-driven decision making.
The undergraduate curriculum covers sports planning, operations, and marketing strategies. Your learning extends beyond traditional classrooms, featuring practical engagements with Indianapolis' premier sporting events and organizations, plus access to the Sports Innovation Institute's resources.
The program emphasizes mastery of key analytical areas including data interpretation, database systems, information architecture, and application development. Offered in collaboration with the Luddy School of Informatics, Computing, and Engineering, the curriculum also addresses ethical considerations in sports informatics project leadership.