Normal,
IL,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science in Marketing Analytics equips you with comprehensive technical expertise as marketing roles increasingly shift toward data-driven functions within companies. This graduate program focuses on the quantitative aspects of marketing decision-making while incorporating essential business analytics fundamentals like advanced data management. You'll gain extensive training in leveraging analytics to inform customer-focused, data-backed business strategies. As a STEM-certified program, it provides distinct advantages such as access to grant-funded initiatives and, for international scholars, extended Optional Practical Training opportunities.