BSc in Mass Media - Media Management, Promotion and Sales in Normal United States | Illinois State University

Mass Media explores both the theoretical and practical aspects of media studies. This program provides diverse course options covering media impacts and technological advancements, allowing students to concentrate on performance, production management, or digital media. Students gain hands-on experience through acclaimed platforms like WZND and TV-10, working in sports broadcasting, documentary filmmaking, news production, and other creative fields. Mass communication involves observing events, analyzing information, and disseminating it to audiences via various channels. The industry encompasses six primary sectors: advertising, public relations, journalism, information services, entertainment, and market research.