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This program establishes a robust foundation in disciplinary theories and research methodologies, equipping you to utilize them for investigating pressing business challenges through academic inquiry.
You'll develop expertise in core theories and methods while gaining practical skills to address real-world business issues through scholarly research. The program offers four specialization paths: accounting and management, marketing, strategy, and technology.
The accounting and management concentration focuses on how information influences resource distribution and stakeholder decisions. Marketing scholars analyze exchange processes that meet organizational and individual needs. Strategy researchers investigate how companies generate value and maintain competitive advantages. The technology and operations management track prepares students to study innovation processes, product development, and how technological advancements drive economic progress and societal change.