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This program establishes a robust foundation in disciplinary theories and research methodologies, equipping you to utilize them in scholarly investigations of pressing business challenges.
Through this program, you'll build expertise in core theories and methods while developing skills to apply them to significant business research questions. You can specialize in one of four fields: accounting and management, marketing, strategy, or technology.
The accounting and management concentration focuses on how information influences resource distribution and stakeholder decisions. Marketing specialists investigate the exchange processes that fulfill needs for both individuals and organizations. Strategy researchers analyze how companies generate value and maintain competitive advantages. The technology and operations management track prepares students to study innovation processes, product development, and how technological advancements drive economic progress and societal change.