BSc in Business Administration in Marketing in Washington United States | Georgetown University

Great marketers are the customers champion. Marketers are not there to push products, but instead to understand customers needs and wants and then develop and deliver products and services to meet them. Thus, Marketing skills entail learning the tools required to understand and deliver value to customers. These tools include strategic thinking, analytical skills, and creativity, preparing graduates for a variety of careers including brand management, business development, consulting, and digital marketing. Marketing majors study consumer behavior, marketing intelligence, marketing strategy and analytics, branding, integrated communications, and global marketing. A recent survey of global executives conducted by The Economist Intelligence Unit concluded that in our highly competitive global economy, The fastest route up the corporate ladder is through the marketing department.