Washington D.C.,
DC,
United States
Type
Private
Degrees offered
Bachelor's Degree
Graduate Certificate in Marketing and Brand Management in Washington, D.C. United States | George Washington University
George Washington University
|
Washington, D.C. United States
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for more information
Qualification
Graduate Certificate
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
17,550
Attendance
Full-time
Full-time Duration
6 months
This graduate program equips students with comprehensive knowledge of Marketing and Brand Management integration. Brand Management is recognized by senior leaders as a crucial, sought-after marketing specialization. Participants will explore strategic brand stewardship techniques to assist companies in delivering customer value, fostering loyalty, and establishing powerful brand awareness capable of withstanding fierce competition across domestic and international markets. The curriculum emphasizes organizational approaches to crafting brand identity, overseeing customer interactions, evaluating brand metrics, and developing distinctive brand messaging tactics.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.0
Qualification Requirements
To be eligible for admission, applicants must hold a Bachelor's degree from a regionally accredited college or university. Applicants who have earned their degrees outside of the US must hold degrees from institutions in compliance with their national standards.
Applicants are required to upload and submit copies of transcripts from all undergraduate and graduate institutions attended, whether or not the program was completed or the credit appears as a transfer credit on another transcript.
An official TOEFL score of at least 100 (internet-based test) or 600 (paper-based test)
An official IELTS score of 7.0 with no individual band score below 6.0
A PTE Academic Score of at least 68
Applicants are required to upload and submit copies of transcripts from all undergraduate and graduate institutions attended, whether or not the program was completed or the credit appears as a transfer credit on another transcript.
An official TOEFL score of at least 100 (internet-based test) or 600 (paper-based test)
An official IELTS score of 7.0 with no individual band score below 6.0
A PTE Academic Score of at least 68
Tuition
USD
17,550