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Business Analytics involves converting data into actionable business intelligence to enhance decision-making processes. Utilizing cutting-edge tools, models, and methodologies, it enables organizations to assess intricate scenarios, explore all potential solutions, forecast results, and highlight key risks for leaders. By leveraging mathematical frameworks, Business Analytics employs sophisticated technologies to help companies maximize their data's value. Its techniques originate from diverse fields such as statistics, operations research, computer science, information systems, and more. In the U.S., Business Analytics remains one of the most rapidly expanding sectors in business education.
The recently launched Bachelor of Science in Business Analytics (BSBA) program, alternatively referred to as the Business Analytics major, offers students the choice to specialize in this field alongside the existing concentration option. A concentration consists of five core courses, delivering a comprehensive overview of Business Analytics fundamentals, whereas the major comprises ten advanced courses, offering greater depth and preparing graduates for analytics-centric roles. The BSBA qualifies as a STEM degree, equipping students with skills aligned with CIP Code 52.1301.