PhD in Business Administration - Marketing in Tallahassee United States | Florida State University

Opting for a Ph.D. in Business Administration at Florida State University's College of Business entails committing to an intensive journey of discovery and innovation within your discipline. You'll experience intellectual growth in a collaborative environment brimming with possibilities. As a Carnegie-classified Research Institution (with very high research activity), FSU enables doctoral candidates to collaborate with renowned faculty at one of the country's premier business schools, developing groundbreaking business concepts. Our globally recognized faculty regularly earns accolades for both research output and practical impact. From the first year, doctoral students establish research partnerships with professors that serve as springboards for their academic trajectories. Intimate seminar settings facilitate vibrant discourse between students and faculty. Ph.D. candidates adopt our faculty's dual commitment to research excellence and teaching, graduating ready for positions at top-tier universities or specialized research roles in corporate and government sectors.
The Marketing concentration is among seven specializations available in FSU's Business Administration Ph.D. program. This track welcomes up to two new students each autumn, spanning five years of study. It highlights service marketing, global commerce, and impactful consumer studies, with strong emphasis on theoretical frameworks and statistical methods to cultivate publishable marketing research. Curriculum features advanced seminars covering service marketing, buyer psychology, B2B strategies, structural equation modeling, multivariate analysis, and experimental methodologies. The program incorporates complementary coursework in related fields like social psychology, econometrics, corporate strategy, organizational dynamics or statistical methods, culminating in comprehensive exams and a dissertation.