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The SJMC Broadcast Media program equips students with core strategic communication skills while specializing in two key advertising paths: Account Management and Creative Advertising. Our Advertising curriculum adapts to modern media landscapes, offering comprehensive training in digital communications and social media strategy. Graduates from SJMC's Advertising program have earned international recognition and secured roles at leading multinational corporations, global agencies, and South Florida-based advertising firms.
Career Paths:
Marketing Executives, Sales Directors, School Administrators (K-12), Higher Education Administrators, Agricultural Purchasing Agents, Retail Merchandise Buyers, Health Education Specialists, Creative Directors, PR Professionals.
Compensation & Job Outlook for Advertising and Promotions Managers : Florida Average salary $96,720 Florida job growth 17% U.S. Average earnings $98,150 National Employment growth 7%